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Microsoft Store: The point of the 88-12 plan I don't see a point in attracting chefs to a new town when it's been made clear again and again that the actual paying restaurant-goers prefer the existing neighborhood (for reasons that extend well beyond the force of habit). However, the new revenue split does seem geared to make the store more palatable to devs. Mind you, Microsoft likely isn't trying to beat Steam that much was clear the second it handed ports of all its exclusive games over to Valve's storefront. But the exact opposite is happening: Publishers such as EA who forsook Steam are coming back after having wasted years trying to compete with it via their own storefronts.

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Valve's storefront has so much going for it in the way of consumer benefits that it would take a mass exodus of high-profile devs and publishers permanently abandoning Steam for any other storefront to have a chance at first place in the PC gaming sphere. It's the same reason EGS hasn't managed to shake Steam.

In contrast, most of these features and benefits are nonexistent on the Microsoft Store.

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After all, with the Steam version, you get forums, communities for sharing videos and pictures, streaming functionality and a built-in audience, built-in mod libraries, family sharing so those closest to you can play your games for free, Steam remote play, Steam's incredible refund policy - you get what I'm saying? Gamers get features that not only increase fun but also potentially save them money (via family sharing, remote play, and a transparent, generous refund policy) thanks to Steam.

Heck, there's even a rough port of Forza Horizon 4 on Steam now, which was one of the only remaining Microsoft games not to be on Steam as of the start of 2021.Д«arring the black sheep that is Forza Horizon 4, most of Microsoft's Steam ports are actually polished, meaning there's no incentive for consumers to choose the Microsoft Store version. The Microsoft Store actually did try luring in people with PC exclusives like Quantum Break and Killer Instinct back in the day, but eventually, Microsoft gave up and plopped all of its games on Steam. Still, it probably isn't going to lure many actual consumers away from Steam unless Microsoft pulls exclusivity deals like the EGS, and even then, it likely won't shift the scales. The Microsoft Store taking a smaller revenue cut is likely a good thing overall and definitely a boon for game devs.

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To give examples of this phenomenon: Borderlands 3 was an EGS exclusive for six months, while Untitled Goose Game, Control, Metro Exodus, and many others were EGS exclusives for a full year. These games developers often choose the EGS at the cost of not coming to Steam until much later, per Epic temporary exclusivity deals. To this day, the EGS remains a place for devs to go when they want a greater cut of revenue or, in the case of certain titles like Control, guaranteed income right out the gate. It was a big proponent of the '88% to devs, 12% to us' revenue scheme. That storefront's name is the Epic Games Store (EGS). If you'll recall, there's another PC gaming storefront that tried something similar to lure devs away from Valve's Steam and its unsavory 70-30 revenue split. This is fantastic news for developers who prefer - or are about to prefer - the Microsoft Store, but I get the impression that it's not going to matter too much to anyone besides them. Microsoft has announced that the Microsoft Store will now only take 12% of net revenue from PC game sales, leaving developers with a hefty 88% cut.

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